FutureBrand develops new brand ecosystem for Riyadh Air

We're proud to share our latest work for Riyadh Air, developing a comprehensive brand ecosystem designed to bring its vision for the future of aviation to life.

Working in close collaboration with the Riyadh Air team, we helped shape the brand from strategy to experience, including positioning, visual identity, tone of voice, loyalty and cargo sub-brands, co-branding architecture, airport collateral and photography. The sonic identity and brand theme were created by our partners Sonicbrand and recorded at Abbey Road Studios in London.

Guided by a brand idea centred on connecting cultures and people, the ecosystem blends innovation with the richness of Saudi heritage, creating a seamless, multisensory experience across digital and physical touchpoints.

See the case study here and read more about the project in Design Week.