George Gottl on What Branding Can Learn From Hollywood

What can horror, comedy and fantasy genres teach brands about building cultural relevance?

In his latest article for Muse by Clio, George Gottl, Chief Creative Officer, Spatial Design, explores how brands can take inspiration from the entertainment genre to connect with audiences in richer, more meaningful ways.

From fandom-first thinking behind horror to the immersive world building of fantasy, George outlines how brands can move beyond traditional storytelling to create emotional impact, cultural resonance and even their own genre-defining moments.

George’s message is clear: if you want to build real relevance, borrow a little genre magic.

Read the full article in Muse by Clio.