A new brand vision for Bentley, brought to life in space

FutureBrand's spatial team in Amsterdam is proud to reveal the new global retail concept we’ve created in close collaboration with Bentley Motors, making its debut at the iconic Jack Barclay in London.

Our work reimagines how the Bentley brand is experienced in the physical world, translating its distinctive design language, extraordinary craftsmanship and spirit of personalisation into a new spatial and customer experience.

From the new façade and welcome experience, through to the Atelier and immersive handover, every element has been designed as part of one connected Bentley world. A flexible system that can now adapt across more than 220 retailers in over 60 markets.

George Gottl, Chief Creative Officer, FutureBrand Spatial in Amsterdam: “The best work comes from true collaboration, and this project has been exactly that. Together with Bentley, we’ve been able to think beyond individual touchpoints and create a complete experience around the brand, one that brings together architecture, digital, craft and service. I’m incredibly proud of our team and the trust Bentley placed in us to help shape a concept with global ambition, while making every detail feel unmistakably Bentley.”

See the case study here.