A New Era in Brand Accessibility — How Haptics is Redefining the World of Mastercard

In collaboration with our partners McCann, we’re proud to share our work with Mastercard, bringing their brand expression to life through innovative multisensory experiences.

In a world where visuals dominate, we worked with Mastercard to further explore the untapped potential of multisensory branding, focusing on the sense of touch through haptics. This approach doesn’t just make brand interactions memorable; it makes them meaningful.

The haptic is now a vital cog in Mastercard’s multisensory toolkit, delivering a unique vibration sequence when a payment is made. The haptic mirrors Mastercard’s already iconic sonic melody, providing an additional branding touch point as more people keep their cards in their wallets.

At FutureBrand, we believe this is the future of branding: moving beyond the conventional to shape experiences that feel distinctive and truly human. Haptics help build trust and emotional connections, creating more inclusive and accessible interactions that resonate with diverse audiences worldwide.

Hear more from Raja Rajamannar, Mastercard’s CMO, as he discusses the transformative work we’ve done together and how it’s shaping the future of branding in this article: https://lnkd.in/ewheaUnk