
Rhode to Retail: Queenie Lo Speaks to Vogue Business on Brand Transition
News19 Oct 2026

A week to remember for Amazônia.
Three Silver Lions across Design, Digital Craft and Industry Craft.
Behind that recognition is an extraordinary team at FutureBrand São Paulo, ambitious partners and a vast network of collaborators. It was the collective talent, dedication and belief of everyone involved that made a project of this scale possible.
Here's to everyone who helped bring it to life.
Being celebrated on a stage like Cannes Lions is special, made all the more meaningful by what this work represents for the future of Amazônia.