Cerys James on the craft behind agency leadership

Before joining the world of brand agencies, Cerys James was a painter and decorator. Today, she leads Client Experience at FutureBrand in London.

The intervening years may have involved fewer ladders and paintbrushes, but as she explains writing for Design Week, the two worlds aren't as far apart as they seem.

Both require patience. Both require diplomacy. Both involve helping people articulate what they really want. And both rely on a level of craft that often goes unseen when everything is working exactly as it should. Because in both cases, the craftsmanship disappears into the experience.

It's an honest and deeply human reflection on why account management remains a craft trade, and why the best work often feels effortless because of everything that goes into it.

 

Read the full article in Design Week.