Creativity and Coffee: Nespresso’s Summer Boutique

How do you turn a coffee collection into an immersive brand experience?

For Nestlé Nespresso SA’s Summer Collection 2025, FutureBrand reimagined the boutique as a vibrant seasonal playground, bringing the joyful spirit of the 90s to life in stores around the world.

From pastel tones and iconic shapes to interactive elements like claw machines and surprise dispensers, the concept invites visitors into a tactile, multisensory journey that reinterprets the coffee ritual with creativity, colour and energy.

Driven by breakthrough creativity, this is more than just a display – it’s a sensory invitation where interactive moments bring the brand to life.