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News / 27 Jan 2025
Five Key Strategies Brands Must Adopt to Stay Relevant and Thrive
With 2025 well underway, what are five things you can do to amplify your business plan this year?
In her latest article for Decision Marketing, Global Chief Growth Officer Lauren Maynard draws on a decade of insights from the FutureBrand Index to reveal the key strategies businesses must embrace to remain relevant and succeed.
Whether you're driving growth for a long-established brand or scaling a disruptive newcomer, these insights provide a roadmap for the next decade of brand leadership.
"Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic while trying to remain relevant to increasingly exacting customers. Brands with a clear purpose-driven approach, that have remained true to their values and resisted the pressure to compromise, are the ones that have thrived."
Lauren Maynard /Global Chief Growth Officer /FutureBrand
Lauren Maynard
Global Chief Growth Officer
FutureBrand
