Rhode to Retail: Queenie Lo Speaks to Vogue Business on Brand Transition
News19 Oct 2026
News / 16 Oct 2026
FutureBrand promotes Sam Hollis to Global Strategy Partner
FutureBrand has announced the promotion of Sam Hollis to Global Strategy Partner, in addition to his current role as Head of Strategy in London.
The move makes Hollis the company's most senior strategist globally, underscoring FutureBrand's commitment to strategic excellence and its continued investment in world-class brand-led capabilities.
In his new role, Hollis will work closely with FutureBrand's leadership teams across regions to drive strategic excellence across the network, strengthen collaboration across disciplines, and help clients navigate increasingly complex growth challenges through brand-led strategy and design.
FutureBrand operates as both a core, brand-led capability within McCann and a standalone global business in the Omnicom Branding ecosystem, serving its own client roster while also collaborating across McCann and Omnicom to shape and elevate brands. Hollis will play a key role in deepening those connections and ensuring clients can benefit from FutureBrand's strategic expertise across the broader network.
Hollis joined FutureBrand London as Head of Strategy in 2020 and sits on the London leadership team. Prior to FutureBrand, he held senior posts at brand agencies including Interbrand, GOOD Agency and BrandPie, before which he worked client-side as Brand Controller at BSkyB.
Simon Hill, Global President at FutureBrand, said: "Sam has been a key partner in shaping the next chapter of FutureBrand. He has a rare ability to connect ideas, people and opportunities in ways that create real value for our clients. He embodies the collaborative spirit that defines FutureBrand, and I'm excited to see him take on this expanded role."
Sam Hollis commented: “FutureBrand is an amazing place – not just the iconic brands crafted over 27 years, but the fantastic people and talent we’ve got today and the huge ambitions we have for tomorrow. It’s a privilege to be in a position where I can support the FutureBrand offices around the world in this new exciting chapter.”
