FutureBrand strengthens London leadership team with appointments of Chris Falconer and Cerys James

FutureBrand has announced the appointments of Chris Falconer as President, FutureBrand UK, and Cerys James as General Manager, FutureBrand London.

The appointments follow the recent promotions of Simon Hill to Global President and Sam Hollis to Global Strategy Partner, reflecting FutureBrand's continued investment in leadership, strategic excellence and operational strength across its global network.

As President of FutureBrand UK, Falconer will lead the agency's growth and market position, while strengthening connections across FutureBrand, McCann and the wider Omnicom network. In partnership with the London leadership team, he will focus on helping clients unlock growth while enhancing collaboration across disciplines and capabilities.

Falconer currently serves as Chief Client Officer at McCann UK and has played a key leadership role supporting FutureBrand London over the past year as UK Market Lead. His appointment formalises his leadership of the business and reflects the increasingly connected way FutureBrand operates as both a core, brand-led capability within McCann and a standalone global business in the Omnicom Branding ecosystem.

James, who reports to Falconer, assumes the role of General Manager, FutureBrand London. Having spent 15 years at FutureBrand and bringing nearly three decades of experience across brand strategy and design businesses, she will be responsible for the day-to-day running of the London office, overseeing operations, client delivery, talent and business performance.

Most recently serving as Head of Client Experience, James has played a pivotal role in the growth and evolution of the London office. She has built a strong reputation for developing client relationships, nurturing talent and helping create the conditions for teams to deliver exceptional work.

As part of the evolution of its London business, FutureBrand has also introduced a new client-focused operating model built around dedicated multidisciplinary squads. Supporting this structure, the agency has created three Managing Partner roles, promoting Abigail Scott-Sauro and Katie Revell, while Becky Mailen recently joined the business. The roles are designed to give client leaders end-to-end responsibility for their accounts and squads, strengthening client relationships while supporting the growth and development of both clients and teams.

Simon Hill, Global President at FutureBrand, said: "I've worked closely with both Chris and Cerys and know first-hand the impact they have on the people around them and the clients they serve. Together, they bring the leadership, experience and energy needed to guide FutureBrand London into its next chapter, and I'm excited to see what they'll achieve with the team around them."

Chris Falconer, President, FutureBrand UK, said: "Supporting FutureBrand London over the past year has only reinforced what a special business this is and how much potential lies ahead. I'm honoured to be taking on this role and excited to work alongside Cerys and the team as we continue creating meaningful impact for our clients and building an environment where great people can do their best work."

Cerys James, General Manager, FutureBrand London, said: "FutureBrand inspires me every day because of the people who make it what it is. It's a privilege to take on this role and to help shape the next chapter of the London business alongside such a talented team."