Rhode to Retail: Queenie Lo Speaks to Vogue Business on Brand Transition
News19 Oct 2026
News / 14 May 2025
FutureBrand Unites ChaseDesign, UXUS and JGA to Strengthen Its Global Capabilities
Today we are pleased to announce that FutureBrand, the global brand-led strategy and design company, has consolidated its family of specialised agencies: ChaseDesign (shopper and product design experts), UXUS, and JGA (spatial design specialists), under the unified FutureBrand name.
Learn more about Shopper and Product Design
Learn more about Spatial Design
Throughout its 25+ year history, FutureBrand has made businesses better through brand and expanded its capabilities to meet clients’ evolving businesses. This evolution provides clients access to the capabilities of ChaseDesign, UXUS, and JGA through a single, integrated team. The agencies’ combined legacy in designing groundbreaking experiences positions FutureBrand to reimagine how brands engage with customers in an increasingly interconnected and experiential world.
“Brands are increasingly complex. They are inherently global and must exist across multiple stakeholder touchpoints from the boardroom to the sales call to the retail shelf. To succeed in this environment, a brand must be clear, focused, and, most importantly, tangible. By integrating the talent and expertise of JGA, ChaseDesign, and UXUS, businesses with architects, experience designers, product designers, and environmental designers, we are advancing our ability to create and deliver these transformative brand experiences on a global scale. This decision is a testament to the exceptional results our clients have already seen through these combined capabilities.”
Nick Sykes /Global CEO /FutureBrand
Nick Sykes
Global CEO
FutureBrand
FutureBrand’s Shopper and Product Design Capabilities, formerly ChaseDesign, enhance the company’s expertise in shopper orchestration, brand and category reinvention, and end-to-end experience design, as well as 50+ years of structural and industrial design experience.
FutureBrand’s Spatial Design capabilities, formerly UXUS and JGA, bring transformative expertise in retail and hospitality design, architectural services, and customer experience innovation.
The transition ensures all FutureBrand projects will benefit from unique insights into how a brand exists across various contexts, including office spaces, trade shows, retail, hospitality, in-aisle, and on-shelf.
