Healthcare 2025

Watch the Webinar: Healthcare 2025 New Models For Growth

Healthcare brands are being 
asked to do more, and be more.

Innovation and purpose are no longer enough on their own. To stay relevant, brands must connect emotionally, show up consistently, and deliver real human value.

Watch as FutureBrand, alongside Merck’s Chief Communications Officer Axel Löber, explore the key findings from our Healthcare 2025 report, plus discuss how Merck’s bold brand transformation is setting a new standard for growth in the sector.

Healthcare’s Missed Momentum: A Call for Brand Reinvention

Ten years of FutureBrand Index data reveal that while Healthcare brands gained trust during the pandemic, the sector still underperforms overall. Legacy models focused on product and purpose no longer suffice. With rising expectations and disruptive challengers reshaping the space, leaders must build brands that are culturally relevant, emotionally resonant, and strategically aligned; balancing trust, innovation, and long-term impact to remain competitive. To stay relevant, leaders must move beyond legacy thinking and build brands that connect across culture, community, and care.

Healthcare Brand’s Report Card: Progress Made, Potential Untapped

Post-Covid, Healthcare brands are losing emotional momentum; Index scores for attachment, story, and sustainability are slipping. While functional strength remains, brands must now focus on deeper emotional engagement and clearer storytelling. With global spending set to soar, the opportunity is clear. FutureBrand identifies three success models - Personal Innovator, Credible Visionary, and Immersive Experience - to guide the way forward.