Paul Silcox: The Importance of Multi-sensory Branding

Over half of connected devices will be haptic-enabled by 2028, so why do brands still overlook the power of multi-sensory brand design?
Paul Silcox, our Executive Creative Director, Brand Experience, explores how brands have been using multi-sensory marketing in his article for Creative Bloq.

As haptic technology advances at a rapid rate, immersive multi-sensory experiences are becoming more accessible – engaging not just sight and sound, but also touch, feel, and even smell.

Multi-sensory marketing creates tangible experiences for a brand-specific audience and breaks behavioural patterns, eliciting a deeper customer-brand connection.
 

Read why your brand should be investing in sensory experience in the full Creative Bloq article.