Queenie Lo, President of Spatial Design in Cosmetics Business

In her article for Cosmetics Business - “Beauty’s M&A slowdown: What’s got everyone so scared?” Queenie Lo, President of Spatial Design, shares her perspective on what lies behind the recent decline in Beauty Mergers and Acquisitions.

There is a growing resistance coming from smaller beauty brands when it comes to takeovers. “Being part of a larger group often comes with additional commercial pressures - everything from increased revenue targets, rigid distribution requirements, to margin squeezes, and pressure to broaden appeal at the expense of identity.” For newer entrants, that kind of pressure can feel at odds with the speed, purpose, and creative clarity they’re built on.

Whether the M&A slowdown picks up is yet to be seen, but it does provoke bigger questions about how brands grow, how they stay true to themselves, and what kind of partnerships are really worth pursuing.

Read the full feature via Cosmetics Business to dive deeper into where the beauty industry is headed.
Get in touch: spatialdesign@futurebrand.com