The Race Begins: Introducing World Athletics Ultimate Championship

What does it take to develop the brand identity of an ultimate sports event?

The brand strategy and identity for the World Athletics Ultimate Championship is a fresh, dynamic expression designed to inspire athletes, fans and future generations. The event debuts in September 2026.

Centred on the idea of ‘Class of One’ – a celebration of the very best of the best – we developed a high-energy identity featuring the striking ‘Star Flare’ logo symbol and a strong tone of voice.

Read the case study for a preview ahead of 2026...