Why imperfect brands win deeper affection

Writing for The Subthread, Head of Strategy Sam Hollis unpacks the paradox of today’s content landscape and what it means for brands.

As culture flattens under the weight of algorithm‑friendly content, Sam argues that the brands building true connection are those leaning into the unpolished, the specific, the human. Not chasing the distracted many, but resonating deeply with the attentive few
 

Read the full article on The Subthread.