Over five decades of acquisitions and growth had shaped Sanofi into a global healthcare leader, but also left it with a fragmented identity. Multiple legacy brands and business cultures meant that Sanofi’s true capabilities were hidden behind complexity. FutureBrand was engaged to bring clarity and cohesion to this evolving organisation, and to help shift its perception from a traditional pharmaceutical company to a modern healthcare brand focused on the future.
Through extensive collaboration with stakeholders across the organisation, we defined a new purpose:
“We chase the miracles of science to improve people’s lives.”
This guiding idea captured both the emotional impact of breakthrough innovation and the scientific ambition behind it.
We developed a new identity to express this purpose clearly and consistently. The logo, inspired by motion and simplicity, features two distinct purple dots - one symbolising curiosity, the other discovery. This design reflects Sanofi’s journey from asking “what if?” to delivering real-world health solutions.
To embed the brand internally and externally, we created a full activation system: tone of voice, visual language, launch film, signage and a brand portal that supports implementation across more than 100 countries.
The result is a unified, future-facing identity that reflects who Sanofi is and where it’s going, recognised with a Transform Award and a German Design Award.
